About Us

The KLAD story

Welcome to KLAD, where you can experience elegance through high-quality jewelry.

KLAD, derived from the word meaning "to be clothed in," embraces the philosophy of adorning individuals with unique accessories that elevate their entire look. Crafted from superior metals and materials, KLAD jewelry is designed to stand the test of time, ensuring longevity and enduring beauty.

Founded by Josephine, KLAD originated from a vision to enhance everyone's beauty with the perfect accessories. Josephine's journey began with sketching and designing accessories on magazine models, evolving into personally handcrafting each piece. At the core of KLAD is the commitment to create timeless jewelry for everyone, emphasizing both craftsmanship and enduring style.

From its humble beginnings at a small bazaar stall to expanding to 71 SM branches nationwide, KLAD has become synonymous with elegance and confidence. The brand has earned the trust of customers by offering affordable yet uncompromised pieces that can be cherished and reused. Today, owning a KLAD jewelry piece is more than adornment; it's a collection, a constant staple in your everyday style. Whether it's a casual day or a special occasion, let KLAD's classic jewelry be your touch of elegance, wherever life takes you.


1986 – Passionately Handmade.

Everything started when Ms. Tan started to craft handmade jewelries to leading department stores like Rempson, SM Department Stores, and Isetann malls. Much to her surprise, these handmade jewelries caught the attention of the customers and became an instant sold out!

1988 – Star of the Bazaars. 

With passion and experience in the craft, Ms. Tan started to sell personalized jewelries in bazaars.

1991- Permanent Mall Space. 

Started her own boutique in Ali Mall. Loyal customers subscribe to the styles from KLAD. 

1996 – Unparalleled Quality. 

Quick expansion came after the success of the first branch. Business giant, SM, saw the potential of the affordable, yet uncompromised quality of the jewelries and offered space in their stores.

1999 – The start of a new era.

Ms. Tan, founder of KLAD jewelries officially joined SM. 

2019 – Today

KLAD with gold and silver is the trusted jewelry and accessory collection available at over 70 SM branches nationwide. Experience your kind of elegance too. Shop KLAD now.




We work to educate the customers of the value of KLAD accessories that gives you the classic elegant experience through our constant choices of quality and stylish jewelries.


It only takes the right accessories to make you feel elegant.

KLAD’s vision is to see every person confident, empowered, and beautiful with the boost of right accessories.